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The Maison Valentino was founded in 1960 by Valentino Garavani and Giancarlo Giammetti. Valentino is a protagonist of international fashion, and from 2008 until 2016, has gone through an impactful creative evolution.

The Maison Valentino plays a major role in the luxury division through tradition and innovation, a necessary combination for a creative industry that generates the sense of beauty.

Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances. An aesthetic universe, present in over 100 countries through 175 Valentino directly-operated boutiques and over 1500 points of sale.

7th July 2016: Valentino nominates Pierpaolo Piccioli sole Creative Director of the Maison.

An aesthetic, contemporary vision and the excellence in the execution, are the guidelines of the industrial process and of the artisanal and handmade workmanship that are entirely produced in the historic Atelier of Piazza Mignanelli in Rome, where the specialized ‘Bottega Couture’ couture school, has recently opened.

Designing under Valentino Garavani since 1999, Pierpaolo Piccioli takes the reigns as house artistic director in 2016. Sourcing inspiration in Valentino’s color sensibility and his technical mastery, Pierpaolo Piccioli weaves the Roman couture house’s heritage into new modern relevance. Marrying innovation with tradition, haute couture with street culture, with his diversity of style references, Pierpaolo Piccioli’s Valentino is a harmony its own.

Born in couture, whose very definition is uniqueness and newness, love for beauty lies at the heart of Maison Valentino. To enhance collections steeped in heritage yet of breathtaking modernity, Pierpaolo Piccioli pushes the boundaries of runway beauty: playful romanticism for one look, unprecedented audacity the next, always freedom of interpretation

Today, a new door opens into this world of creative nonconformity. In collaboration with Pierpaolo Piccioli, Valentino Beauty reveals beauty as an open playground where new dreams come to life. An invitation to individual expression of diversity and personality by opening up a playground of impactful colors, shades and tones for all to play with. To carry this message of inclusivity, Valentino Beauty chooses ambassadors like Adut Akech or Lady Gaga, who speak for the power of using individual platform for purpose.

Through three codes of Color, Cool, Couture, Valentino Beauty breaks with stereotype and tradition, to offer a new vision of beauty where each can celebrate their own individuality. For each moment a mood, for each mood, a color, Valentino Beauty imagines a lip collection as evolving objects of desire, that can be refilled to encourage more responsible beauty. In the same spirit, Valentino Beauty gifts come wrapped in beautiful tote bags, because beautiful can also be sustainable.

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