Main content
A banner of various Valentino Beauty fragrances

Valentino fragrances are a blend of contrast between traditional craftsmanship and unexpected modernity.

Men's Fragrances

Men's Fragrances

6 products
Born in Roma Uomo Eau de Parfum Intense
New

Born in Roma Uomo Eau de Parfum Intense

A seductive ambery fougère, mixing lavandin and vanilla infusion into a hypnotic aura to glorify magnificent personalities.

Old price New price $128.00

Holiday Gifts on Orders $125+

Enjoy 25% off Fragrance, Receive up to 20% off exclusive makeup duos
Uomo Born in Roma Coral Fantasy Eau de Toilette
Engravable

Uomo Born in Roma Coral Fantasy Eau de Toilette

Valentino invites you to a new Rome at sunset. The coral sky inspires an Amber fruity fragrance, built around a Red Apple accord twisted with a tobacco accord for an unexpected punch.

Old price New price $115.00

Holiday Gifts on Orders $125+

Uomo Born in Roma Eau de Toilette
Engravable

Uomo Born in Roma Eau de Toilette

An ode to an irreverent attitude of today, a woody vetiver aromatic fragrance with a salty mineral accord undertone.

Old price New price $115.00

Holiday Gifts on Orders $125+

Uomo Born in Roma Yellow Dream Eau de Toilette
Engravable

Uomo Born in Roma Yellow Dream Eau de Toilette

Born in dreams of Rome by sunlight, a floral lift of a thousand rose petals, twisted with a contrasting clean addiction, and fused with white musks. Full of optimism, full of energy.

Old price New price $115.00

Holiday Gifts on Orders $125+

BORN IN ROMA UOMO COUTURE COUPLE SET
New $211 Value

BORN IN ROMA UOMO COUTURE COUPLE SET

Old price New price $140.00
One size available
100 ML + 50ML

Holiday Gifts on Orders $125+

BORN IN ROMA UOMO PREMIUM PAIR GIFT SET
New $130 Value

BORN IN ROMA UOMO PREMIUM PAIR GIFT SET

Old price New price $105.00
One size available
50 ML + 15ML

Holiday Gifts on Orders $125+

How to Apply Cologne: Valentino Men’s Fragrance Guide

Applying your cologne strategically can help make it last longer. A common worry when spraying cologne or any type of fragrance is overdoing it. To help quell that concern here are tips on the proper ways to apply cologne.

Read More

Select Scents for the Season

Valentino cologne is available year-round and can be worn year-round. Certain notes are complemented by specific seasons. Cold weather slows the diffusion process so consider warmer notes during cooler months. Notes like vanilla, found in Born in Roma Uomo Eau De Parfum Intense or cinnamon, found in Uomo Born In Roma Yellow Dream Eau De Toilette are considered warm. Lighter notes in the citrus and floral families tend to be better for warmer seasons.

Apply Cologne Post Shower

Showers open your pores which helps with absorbing the fragrance. Applying a fragrance to a clean body helps to not mix your cologne with any unwanted scents allowing the fragrance to truly shine.

Moisturize Your Skin

If your skin is too dry it will not retain your fragrance as long. Using a lotion or moisturizer before can help your cologne last longer as the fragrance will stick to your hydrated skin.

Get Some Distance and Target Pulse Points

When it comes to where to spray your cologne you want to get the areas that radiate heat. Applying cologne to your pulse points allows body heat to help diffuse the fragrance notes. Hold your bottle 3 to 6 inches from the target areas such as the neck, wrist, and chest for best results.

Spray Sparingly

If you're concerned about over-applying, start off with lightly spraying a few target areas. Some people run hotter than others and your body heat might have your fragrance fade faster. If after a while you find the scent fading reapply. This is where travel size fragrances come in handy as they allow for re-application on the go.

You May Also Like

Orientation message
For the best experience, please turn your device