THE STORY
Born In Roma by Valentino Beauty is a men’s and women’s fragrance collection inspired
by Rome—a city where history, attitude, and individuality coexist with unmistakable style.
More than a place, Roma becomes a character in our story: layered with memories of the
past, shaped by art and culture, and energized by a spirit of freedom that feels both
reverent and rebellious.
At the heart of Born In Roma is the vision of the Aristo-Punks—those who make the
ordinary extraordinary, celebrate their roots, and express themselves with confidence.
Heritage is not imposed, but reimagined. Tradition is not preserved in stillness, but worn
with edge, personality, and modernity.
“You don’t have to be born in Roma to feel like a Roman.”
— Pierpaolo Piccioli, Creative Director of the House
This is the essence of Valentino Born In Roma Donna and Valentino Born In Roma Uomo.
Blending couture elegance with irreverent energy, the Born In Roma collection is a modern
luxury perfume wardrobe that captures the magnificence of the past and the boldness of
the present. Fragrances for women and men who embrace individuality, celebrate
diversity, and create their own rules.