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DISCOVER THE COLLECTION

Inspired by Rome, a place where past and present co-exist, Born in Roma fragrances tell a story of self-expression. A celebration of people living life freely, while embracing their heritage by twisting the classic with the unexpected into new fragrance statements.

BORN IN ROMA DONNA

Luxuriously feminine with any edgy touch
  DISCOVER FRAGRANCES FOR WOMEN

MAKE IT EXCEPTIONAL,
MAKE IT YOURS

Add a personalized touch to your Born in Roma bottle with
complimentary engraving.

EXPLORE
Born In Roma bottle being engraved
Born In Roma bottle being engraved

MAKE IT EXCEPTIONAL,
MAKE IT YOURS

Add a personalized touch to your Born in Roma bottle with
complimentary engraving.

EXPLORE

BORN IN ROMA UOMO

Modern, masculine, and confidently assertive
  DISCOVER FRAGRANCES FOR MEN
Model sitting holding a perfume bottle

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MORE TO DISCOVER

THE STORY

Born In Roma by Valentino Beauty is a men’s and women’s fragrance collection inspired by Rome—a city where history, attitude, and individuality coexist with unmistakable style. More than a place, Roma becomes a character in our story: layered with memories of the past, shaped by art and culture, and energized by a spirit of freedom that feels both reverent and rebellious.

At the heart of Born In Roma is the vision of the Aristo-Punks—those who make the ordinary extraordinary, celebrate their roots, and express themselves with confidence. Heritage is not imposed, but reimagined. Tradition is not preserved in stillness, but worn with edge, personality, and modernity.

“You don’t have to be born in Roma to feel like a Roman.”
— Pierpaolo Piccioli, Creative Director of the House

This is the essence of Valentino Born In Roma Donna and Valentino Born In Roma Uomo. Blending couture elegance with irreverent energy, the Born In Roma collection is a modern luxury perfume wardrobe that captures the magnificence of the past and the boldness of the present. Fragrances for women and men who embrace individuality, celebrate diversity, and create their own rules.

Born In Roma bottle being engraved
Born In Roma bottle being engraved

THE STORY

Born In Roma by Valentino Beauty is a men’s and women’s fragrance collection inspired by Rome—a city where history, attitude, and individuality coexist with unmistakable style. More than a place, Roma becomes a character in our story: layered with memories of the past, shaped by art and culture, and energized by a spirit of freedom that feels both reverent and rebellious.

At the heart of Born In Roma is the vision of the Aristo-Punks—those who make the ordinary extraordinary, celebrate their roots, and express themselves with confidence. Heritage is not imposed, but reimagined. Tradition is not preserved in stillness, but worn with edge, personality, and modernity.

“You don’t have to be born in Roma to feel like a Roman.”
— Pierpaolo Piccioli, Creative Director of the House

This is the essence of Valentino Born In Roma Donna and Valentino Born In Roma Uomo. Blending couture elegance with irreverent energy, the Born In Roma collection is a modern luxury perfume wardrobe that captures the magnificence of the past and the boldness of the present. Fragrances for women and men who embrace individuality, celebrate diversity, and create their own rules.

Born In Roma Frequently Asked Questions

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