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Virtual Shade Finder Information Notice

Valentino Beauty, part of the LUXE Division of L’Oreal USA, Inc. (“collectively, Valentino Beauty”) has instituted the following Information Notice related to any personal information that Valentino Beauty may obtain, possess, use, process, transfer, or store about you (“You”) as a result of Your use of Virtual Shade Finder. For further information about Valentino Beauty’s privacy practices as they relate to this other personal information Valentino Beauty collects about You when You use our website or other Valentino Beauty services, please review Valentino Beauty’s PRIVACY POLICY.


The purpose of the collection, storage, processing, and use of personal information for Virtual Shade Finder is to provide You with a meaningful, efficient way to evaluate products for potential purchase and use. When You use Virtual Shade Finder, Valentino Beauty collects and processes certain data, see “How It Works,” infra, in order to deliver a better beauty experience to You. YSL Beauty may use information about You to communicate with You about Valentino Beauty’s beauty products and services; answer questions; create better experiences; provide tailored advertising, content, services, recommendations, and communications; fulfill product purchases and process payments; analyze use of Valentino Beauty’s products and services, without any associated personal identification information of users, so as to improve effectiveness of Valentino Beauty’s Site, customer service, and offerings, including improvement of the virtual Virtual Shade Finder tool and underlying algorithm; conduct research, including high-level analytics without associated personal identification information; to comply with applicable laws or legal obligations; and TO ENFORCE THE TERMS OF USE, which additionally govern and apply to Your use of Virtual Shade Finder.

How It Works

In order to use Virtual Shade Finder You must upload a video selfie of Yourself. Your video selfie will be transmitted from your device to a central cloud-based hub, where it is broken down into frames. Valentino Beauty (or a third party on our behalf) will use an algorithm to analyze the video selfie to detect face landmarks to localize the region around key facial features (i.e., outline of eyes, lower part of nose, outline of lips, etc.). This information is used to center, zoom, crop, and remove unnecessary features from the image(s) (such as eyes, nose, and mouth).]

Valentino Beauty (or a third party on our behalf) will use an additional algorithm to analyze the frames to calculate an estimate of Your skin tone. By analyzing multiple frames from the video You uploaded, the algorithm will take an average of the values and match it to a model. This information is used to provide you with recommendations. You will then be provided with Your results and suggested product(s).

Your Consent For Collection and Use of Your Personal Information

When You use Virtual Shade Finder, you specifically consent that:

  • Valentino Beauty (or a third party on its behalf) is collecting, capturing, possessing, storing, or obtaining the picture You provide, and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
  • Valentino Beauty will share, disclose, or disseminate information about You with any other affiliated company or brand as well as its service providers.

When you consent to “EMAIL MY RESULTS”, You also agree to the storage or retention of personal information about you, including information derived from Your Image. Specifically, you consent that:

  • • Valentino Beauty (or a third party on its behalf) will store personal information about You as described in Valentino Beauty’s Privacy Policy, which will be retained subject to limitations in our PRIVACY POLICY.


Valentino Beauty’s Virtual Shade Finder Information Notice coexists with, supplements, and does not supplant, obviate, replace, or otherwise supersede or suspend any other policy applicable to Your use of Valentino Beauty’s website and Virtual Shade Finder, including the TERMS OF USE and PRIVACY POLICY.

Valentino Beauty’s Foundation Finder Information Notice is subject to periodic updating, including to the extent that Valentino Beauty begins collecting personal information for any other purposes not specified herein. Valentino Beauty reserves the right to amend this policy at any time, which amendments will further apply to Your use of Virtual Shade Finder after their enactment.

Data Retention

Valentino Beauty (or a third party on our behalf) only briefly stores your selfie. Once the information is returned to You, Your selfie is deleted from the central cloud-based hub (generally within a matter of seconds of completion of the analysis).

The coordinates of facial landmarks, information You provide, the results from analysis used to calculate Your skin tone/undertone, and all recommendations provided to You are stored in the central cloud hub to help Valentino Beauty and its affiliates (including its parent (L’Oreal S.A.) and subsidiaries improve its products and its users’ experiences. Coordinates of facial landmarks and information derived from the analysis of Your selfie (i.e., skin tone, skin undertone) will be stored only as long as needed for Valentino Beauty and its affiliates (including its parent and subsidiaries) business purposes, and, in any event, no longer than 3 years after our last interaction with You.

If You voluntarily provide Valentino Beauty with Your name and contact information (‘contact information’), to receive Your results and/or You sign-up to receive promotional messages from Valentino Beauty, any information you provide while using Virtual Shade Finder, the results of the analysis (i.e., the identified skin tone/undertone) and product recommendations are stored within Your profile at Valentino Beauty. If you provide Valentino Beauty with contact information, the identified skin tone/undertone, and product recommendations provided to You will be retained by Valentino Beauty in accordance with Valentino Beauty’s record retention and privacy policies and in accordance with applicable law. For residents of Illinois, we will only store information derived from the analysis of Your selfie (i.e., skin tone/skin undertone) as long as needed by Valentino Beauty and in any event no longer than 3 years from the date of our last interaction with You.

Right of Deletion

Depending on your location, You may have the right under the law of your state of residence to request deletion of, data about you at any time. In order to so indicate, You shall submit the request using the methods outlined in Valentino Beauty’s PRIVACY POLICY.

If You request deletion of data about you, You understand and acknowledge that Valentino Beauty will keep a log of Your doing so, which log will include information such as Your name, date of request, manner of request, and date of fulfillment:

PLEASE NOTE that should You request deletion of data about You at a time when Valentino Beauty is compelled by law or order of court of competent jurisdiction to maintain such data, Valentino Beauty will not immediately comply with Your deletion request. We may also deny a deletion request where otherwise permitted to do so by applicable law.

Data Storage

Valentino Beauty uses a reasonable standard of care to store, transmit, and protect from disclosure any data used in Virtual Shade Finder consistent with the sensitivity of the data. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.


Valentino Beauty may share, disclose, or disseminate personal information with any other affiliated company or brand. For example, as disclosed in this Notice Valentino Beauty shares information with its parent and its affiliates (including L’Oreal S.A.) for analytics, market research, and to improve its products and services (including its algorithm) to enhance products and services. Valentino Beauty will also disclose personal information to its service providers who help Valentino Beauty provide You with services. Valentino Beauty may also disclose personal information in connection with the sale or purchase of assets, or in connection with any bankruptcy or reorganization proceeding. Valentino Beauty will also disclose personal information to comply with federal or state law, local law, municipal ordinance, or court order, including in connection with a validly issued warrant or subpoena (or other legal process); to verify or enforce our TERMS OF USE or other appliable policies, to respond to an emergency; or otherwise protect the rights, property, safety, or security of third-parties, visitors to our Sites, or the public.

For more information on Valentino Beauty’s privacy practices, or for additional information about rights available to You, please visit our PRIVACY POLICY.

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